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The Value Engineers is a global strategic brand consultancy based in Beaconsfield, Buckinghamshire in the UK and Manhattan, New York City. The company employs around fifty consultants and has been part of the Cello Group plc 〔(Cello Group website )〕 since 2005. == History == The Value Engineers was founded in 1986 by Graham Harding and Paul Walton, and celebrated its 25th anniversary in 2011. Harding began as a graduate trainee with Longman Group (now Pearson Group) in 1974 after studying at the University of Cambridge and worked there until 1984 in Harlow, Edinburgh and London. He went on to become Publishing Director, as well as setting up Longman’s first software development unit. He later moved to London advertising agency, The Creative Business in 1984, where he was Account Director for two years before establishing The Value Engineers in 1986. Walton studied Modern History at Brasenose College, Oxford, before moving into advertising. After spells at French Gold Abbot and Young and Rubicam, he joined The Creative Business as Director of Planning and Research, before finally co-founding The Value Engineers with Harding. The company was sold in 2005 to the Cello Group, an AIM listed market research and consulting group. In September 2010, the company opened their first overseas office in Manhattan, New York. The company’s proposition is to help clients ‘outthink rather than outspend’ their competitors using brand strategy. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「The Value Engineers」の詳細全文を読む スポンサード リンク
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